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The monkey is done pretending

Ready to wake the f*ck up?

It's all a F*cking Facade

The raw journey to break life's illusions and find true meaning

Let's dive into finding who you really are

Keep this book in your lavatory and read it slowly, perhaps even one page at a time. There are only so many illusions we can cope with dispelling in a given week. We need illusions to function and to stay sane, but it is immensely creatively liberating to have the freedom to let them slip from time to time.

Rory Sutherland
Vice Chairman of Ogilvy UK and author of Alchemy

What makes this book powerful is its honesty. It doesn’t offer easy fixes or empty slogans. It provides practical, grounded and accessible tools drawn directly from experience. If you ever struggled with self-doubt, anger, overwhelm or disconnection, you’ll likely find something in these pages that speaks directly to you.

Dr Charles Cassar
Former President of the European & Maltese Associations for Psychotherapy

Sharp, unapologetic, and unexpectedly compassionate, the book dismantles self-help conventions with surgical precision. The result is a text that oscillates between confrontation and consolation: at once a punch to the gut and a steadying hand on the shoulder.

Dr Joseph Agius
Certified European Stuttering Specialist & Public Speaking Trainer

A fight for mental Health

Behind every mask and every smile hides a battle.
We’re raising €50,000 to support mental health charities - Richmond Foundation & Samaritans UK. One e-book at a time.

Raised so far€80 / €50,000
Every book, hoodie, T-shirt, print and piece of art fuels more than a brand. It fuels a movement.
One mission. Turning suffering into something meaningful.

Sh*t worth buying

 
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Wanted! - Tee

€44,99
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#ItsAllAFkingFacade

Ready to cut through the bullsh*t?

This content is designed to challenge and provoke reflection. It is not medical advice.

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Articles & insights

You’re not two-faced. You’re human.

You’re not two-faced. You’re human.

Monday morning. Same mouth, different words. Measured, polished, choosing every sentence like you’re defusing a f*cking bomb. You laugh at a joke that isn’t funny because the person telling it...

Welcome to FKSuffering®

Welcome to FKSuffering®

We look outward. We compare what they have with what we lack. We scroll through curated lives and measure ourselves against masks that were designed to make us feel incomplete....

Your life matters. always.

Feel like you need someone to talk to?
It’s okay.
They’re there for you.

Malta
Richmond Foundation – Please call: 1770
Monday to Friday 8:00 –20:00, Saturday 8:00 –16:00
For all other times, please call: 1579


UK, Ireland & EU
Samaritans
24/7 UK & Ireland and EU harmonised Hotline – Please call: 116 123
Germany: 0800 181 0771/2
France: 3114
The Netherlands: 113


If your country isn't listed above, you can look up local mental health or crisis hotlines.

Don't be afraid to reach out for help.